ABOUT
Superuser exists because AI made unfinished thinking look finished — and someone has to check before it ships.

I've spent 24 years helping teams at the brands below adopt digital, performance marketing, experimentation and AI. The pattern that kept repeating: the draft got faster, the checking didn't — and the errors that slipped through weren't typos, they were the number the room relied on. Superuser is the check I kept wishing existed: code that proves the numbers, AI that reads the words, and a verdict you can defend.
HOW IT'S BUILT — THREE RULES
Code does the maths. Every sum, variance and streak is recomputed deterministically — never estimated by a model.
Quotes are verbatim or blocked. Every "draft said" is string-matched against your document before you see it.
Honest coverage. Every report ends with a receipt of what was checked — and what couldn't be verified is marked, never asserted.
WHO BUILT THIS

Superuser is founded by Joel Davis, who has spent 20+ years helping teams at Microsoft, Barclays, Expedia, KPMG, EY and others adopt digital, performance marketing, experimentation and AI.
Founder track record. Superuser is a new product building its own client list.
is to run it.
CHECKS CONSISTENCY AGAINST SUPPLIED EVIDENCE — NOT LEGAL OR AUDIT ADVICE.